You can apply conditional formatting to Value columns from the data model, subtotal columns, and custom columns by right-clicking their headers and choosing “Add conditional formatting”.

To apply conditional formatting to a column, perform the following 3 steps:

1. Ensure you are in edit mode.
2. Right-click the column header and choose “Add conditional formatting”.
3. Set the conditions and choose the style(s).

Step 1

Step 2

Step 3